Movie Production Efficiency Moderating between Online Word-of-Mouth and Subsequent Box Office Revenue
نویسندگان
چکیده
منابع مشابه
Word of Mouth in Online Social Network, Using Twitter to Predict Box Office Revenue
In this paper, we study the economic impact of user generated contents (UGC) in twitter on movies’ box offices. In contrast to other UGC such as online reviews, twitter more truthfully documents a product’s word of mouth (WOM) among ordinary consumers. We develop a new text mining technique to extract and analyze the movie conversations among twitter users. This mining technique is specially-de...
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There are two main effects from movie piracy: a cannibalization effect which reduces legitimate sales, and a promotional effect which increases word-of-mouth and stimulates sales. While these two effects have been hypothesized, the extant literature has not been able to disentangle them. We show how this decomposition can be measured using a hidden Markov model adapted from MOVIEMOD. Using data...
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In online markets, Word-of-Mouth (WOM) plays a very important role in shoppers’ online purchasing decisions, especially for experience goods. Hotels, as a form of service product, are intangible and cannot be evaluated before consumption, which makes WOM even more important. Several studies focus on the influence of online WOM on business performance. However, little attention has so far been p...
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ژورنال
عنوان ژورنال: Sustainability
سال: 2020
ISSN: 2071-1050
DOI: 10.3390/su12166602